Power of Words with Jamie Palko

Tonya Leigh:

Hey, everybody. Welcome back to the podcast. I am so excited about today's episode because we have a very special guest with us. This is a woman who is working so hard behind the scenes, and yet no one ever really gets to see her face or know that they're hearing from her because she is the copywriter for the School of Self-Image, Jamie Palko. Welcome to the podcast.

Jamie Palko:

Hello. Thank you for having me.

Tonya Leigh:

Yeah, I'm so excited to have you.

Jamie Palko:

I am excited to be here, and I really have to say it's very much a full circle moment for me, because I can remember the first time I ever learned about you or heard about the School of Self-Image was on this podcast. And I can remember sitting at my kitchen counter eating lunch with my lit candle and listening to episodes. So, to be here is very exciting and special and thanks for this opportunity.

Intro: Welcome to the School of Self-Image, where personal development meets style. Here's your hostess, Master Life Coach, Tonya Leigh. 

Tonya Leigh:

You're so welcome. I'm so happy we found each other. That's how I feel.

Jamie Palko:

I know. Yes.

Tonya Leigh:

It's crazy how the world works. It's so fun.

Jamie Palko:

It really is. It's totally true. But I feel like I did a little bit of word-smithing to help make this happen.

Tonya Leigh:

Oh, well, that's what we're talking about today.

Jamie Palko:

Yeah, it's very cool. So, I joined the team last year, towards the end of last year. And earlier in the year, I had made the decision that I wanted to come back to copywriting, and I was very much of the mindset, "I'm going to write this down. This is going to be my goal and I want to get back to copywriting." And so, I wrote that down, I think it was February or March of last year that I wanted to get back into copywriting, and it remained top of mind for me. So then when I saw that you were hiring, it was like, "Oh yeah, well obviously this is it and obviously I'm going to get this job." And I did. So, I really do feel like those words that I spoke to myself and wrote that down and really sort of lived and breathed those for those couple of months, made this happen. 

Tonya Leigh:

That is the power of words, which is what this episode is all about.

Jamie Palko:

It is.

Tonya Leigh:

It's so fun. So, before we jump into the power of words, I think some people may be curious what it's like to be a copywriter and, maybe more specifically, a copywriter for the School of Self-Image. So, can you just give us a little day to day of what your life is as a copywriter?

Jamie Palko:

Yeah, absolutely. It's definitely different being a copywriter for the School of Self-Image than it is in my previous experience as a copywriter. I worked previously for QVC and I was a copywriter for them, and that really is writing and selling stuff every day, a bracelet, a computer, a popular set. So here, what I think is just really cool is that my days look different every single day of the week. I say I'm a copywriter, but I also feel like a content writer because I do get to support the School of Self-Image and the members and the lessons and your teachings. And so that's really cool and special and something that's different.

Because I think when people think copywriting, they think of selling things. So yeah, my day looked different depending on what I'm working on, what we're working on. I think this is a much more collaborative environment than anything that I've worked in before in the writing sphere. So, we could be in a meeting talking about a program that we're working on, or we could be developing something for social media, we could be talking about things going on in the membership. So day to day, I am at my computer and writing. I do find that sometimes my best work is if I'm out and taking a walk. So, you'll often see me on Slack saying, "Out for a walk," and that's where I can really-

Tonya Leigh:

Which we encourage.

Jamie Palko:

Yes, which, and I appreciate, because that's where I get my wheels spinning on the notes on my phone, speaking stuff and writing it down so that I remember it when I come back and sit down. So, it's just been really fun and exciting and different. Yeah, and every day I just have something different to look forward to, which was really exciting and helps to keep that creativity fresh and me really invested in what we're talking about, what's going on in the community. And I think that that helps for me a lot.

Tonya Leigh:

Yeah, I feel like of everybody on the team, you're probably the one that gets whiplash the most because Jamie will be working on project A and then project B will come up that feels urgent, and we throw it to her. And I'm sure, this could be a whole different podcast, but your ability to transition from one thing to another is unparalleled. It's a gift and I appreciate it so much. And you're always willing. You're always willing.

I think when you came on, the job title was Copywriter, and I think you so beautifully said it, it's more about just creating content for members, for potential members. So, you're so gifted and we love, love having you. And when I was thinking about this episode, I had planned originally to do it just by myself. And then I thought, "No, I need the queen of words to come onto the podcast with me." Because you are dealing with words every single day, not only for the School of Self-Image, but in your own life. And I'm really curious to hear from you. Do you have an example of how the power of words has actually changed your life?

Jamie Palko:

Yeah, absolutely. I think what's really cool and interesting about this job, and I said it is so different than previous copywriting jobs that I've had, is that I am in it with the team and I get to see what goes on behind the scenes with our members. And so I really get to experience what they're excited about and what they're doing and what they're accomplishing. And yeah, it's really just cool to see how their words can completely transform themselves. And when I sat and thought about what word has really changed my life, one thing immediately popped into mind. And anyone who has been in this sphere for any amount of time or is a member, I really don't think that they'll be surprised to hear that it is, "I am." Right? You say all the time those are the two most powerful words. So yes, it is two words. So, I hope that you'll give me a pass on that. But it really has changed my life, how I show up.

And I can give you an example. I was into journaling before I started, and when I started I was like, "Okay, yeah, I'm going to get into journaling more because that's the vibe here and I'm here for it." But until I really started to get into the journaling practice that we do in the School of Self-Image, so the Daily Five, I would say things like, "I want to read more." Or, "I want to stop drinking so much coffee and drink more water," things like that. So really, I was in that energy of wishful thinking, this is nice in the future. And it felt good. It felt positive. It felt like something I should say. Should... We'll probably get to that, but nothing was happening. I would just say that and I didn't have those results that I was looking for, and I just was feeling like, "Oh, this isn't working out."

So when I really dove deep into the Daily Five and I'm like, "Okay, I am going to do it. It's written and I am going to go all in here," then instead of I want to up-level my life, that was a generic. All of those things were sort of leading to wanting to up-level my life. Then I decided that I was going to have an I Am statement that supported that. So I wrote this down, it is, "I am constantly up-leveling my life through my thoughts and daily goals to create and live a life I love." So, I shifted from that Want To to Am, and that really was the change, the light bulb moment for me, because instead of it being in my future, something I was hoping for, it became present and then I became an active participant in it. And then I started to see the results, so it was concrete. I had been wanting to do it for so long and my Apple Watch rings were like, "Girl, you ain't moving. What's happening?" You know what I mean?

Tonya Leigh:

Like, "But I want to."

Jamie Palko:

I want to.

Tonya Leigh:

That is actually, let's talk about that for a moment. That is such a powerful example because, "I want to," seems like a positive statement.

Jamie Palko:

Yeah.

Tonya Leigh:

It seems like, "Oh, I'm doing something. I'm wanting,." But when you're wanting, you're not having, you're not being. I love how you said it. It's still in the future. It's something out there versus, "I am working towards, I am practicing," because I think maybe it's hard for people to go immediately to already being there. Like I am a woman who drinks eight glasses of water every day, and you have so much evidence that you haven't, but just replacing, I want to drink eight glasses of water to I am practicing drinking eight glasses of water. That's actually a really powerful reframe.

Jamie Palko:

Yeah. And it's not toxic positivity or anything like that. I'm not gaslighting myself in a way. It's true. I am up-leveling my life. If I'm drinking two huge mugs of coffee, and you've been on a meeting with me, you know how big my coffee mugs are. If I'm drinking two huge mugs and I'm drinking a small little glass of water and then I am drinking two small glasses of water, I am up-leveling my life. Have I hit a gallon of water a day? No, but it's true, I am doing that. I am taking those steps.

And it felt less like those to do's, that I wasn't feeling so bogged down by them and I wasn't feeling like I was tricking myself or fooling myself. And it was able to let me visualize and see and celebrate those small things. If I walk 9,000 steps a day instead of 10,000, that's way more than it was back in March when it was 3000 a day. And so that was helpful. I mean, it really did change everything. Like I said, I hit 10,000 steps a day pretty regularly. I'm one book away from reading 50 books this year

Tonya Leigh:

What? That's awesome.

Jamie Palko:

Yeah. So, yeah...

Tonya Leigh:

What's been your favorite book so far this year?

Jamie Palko:

Oh, this year, I got really into fantasy books this year. So, I read that A Court of Thorns and Roses, and that's a whole big series. So, some of those books were 900 pages, which that's a dedication. But those were really cool and different and something sort of that surprised me this year.

Tonya Leigh:

Yeah. Going back to words, I think it's important to acknowledge that words carry energy.

Jamie Palko:

Yes.

Tonya Leigh:

Why are we even talking about this? Words carry energy because of the meaning that we attach to the word. And one of the things, I think, when you've been doing mindset work for as long as I have been, you can think, "Oh, what else is there to learn?" Well, we have human brains and our brains are always spouting out the most ridiculous things to us. But I just taught the class for next month for the membership, and we're talking about mindful excellence. And for the members who have been doing this work for a while, I was like, "I want you all to pay attention even to the details of your sentences," because that's what thoughts are. It's just a collection of words that we give meaning to, and the meaning can give us energy and fill us with positivity and help us take great action, or it can do the opposite.

And one of the examples that I gave is I was with Fonz last year, or two years ago, when we were in Denver. So probably two years ago, and I'll never forget, it was a period where we have a lot going on, which turns out we always have a lot of stuff going on. And I remember being in the car with him and saying, "I have so much to do." And he said, "Let's just take 'so much' out of this sentence." And I replaced it with, "I have things to do." It seems so minor, but I guess that's an adverb. So much would be an adverb? I think. So anyway.

Jamie Palko:

Your guess is as good as mine.

Tonya Leigh:

It's like an intensifier, right?

Jamie Palko:

Yeah, for sure.

Tonya Leigh:

It's adding a quantity that freaked my body out and just removing, "So much," to, "I have things to do," instantly brought me relief, two little words, so much. Just deleting them gave me so much relief. And I was even thinking about how sometimes we are like, "Oh, I'm having such a bad day," or, "I'm having such a frustrating day." What if we just took the adjectives out and we're just like, "We're having a day."

Jamie Palko:

Having a day.

Tonya Leigh:

It makes you feel so much better. Or even maybe it just gives you a little relief in the moment.

Jamie Palko:

Yeah, I think it does something to your brain. You don't have that attachment to that word, like, "I'm so busy." I'm very mindful of saying that if, like in the copy that I use in the membership, let's say we're sending out a newsletter and I'm like, "Oh, it's the busy holiday season." And then I'm like, "Well, do I really want to tell people it's busy?" What is that feeling that someone who is reading that is going to have?

Tonya Leigh:

Well that's like... Have you heard of the Pygmalion Effect?

Jamie Palko:

No. Tell me more.

Tonya Leigh:

Basically, the Pygmalion Effect is this phenomena in which when you set expectations for people, higher expectations, they'll look into it.

Jamie Palko:

Yes.

Tonya Leigh:

And that's really interesting. I wasn't planning to talk about this, but even the words you speak to other people, how that affects them if they're not super mindful, super aware. And it makes me think about when Sarah was probably, Sarah, my daughter, she was probably about eight, I had gone to this mastermind and she had been doing very poorly in math. And I'll never forget her calling me while I was at this mastermind and she was about to go in to take a math test, and she was so nervous and she was so afraid. And I spoke to her at the level of where she was. I got nervous and afraid with her.

And I'll never forget talking about it with my mastermind and this older woman, who had children, she pulled me into the bathroom. She was like, "I want you to notice how you're seeing Sarah as if she's in a small pot. You've planted her in this small pot and you need to plant her in the forest and let her grow with the words you use." And so I remember calling her back and saying, "Listen babe, you are going to do amazing on this test. You've studied, you've worked hard. You are going to do great on this test. And even if you don't, it's okay. You're going to learn." And I just, with my words, set a whole new expectation for her and she ended up acing that test. And I was like, "The worst we use with other people." I love that you think about that when you're writing copy.

Jamie Palko:

Yeah. And it's interesting that you brought that up because I had a very similar experience with my son a couple of weeks back. He's playing football this year and they have their playoff game. And so they were in the playoffs and he came to me and he's like, "Do you think I have anxiety? Because I just get really nervous before my games." And we talked about it and I could tell that it was nervous, but he just had picked up that word anxiety from somewhere and he was telling himself that. And he wouldn't eat before games, which isn't great for his performance. And he was really withdrawn and forgetful and all sorts of things. It was really impacting him leading up to it. And so we sort of had that conversation and I said, "It really sounds to me like some nervousness, but also it sounds to me like you're excited. You're excited for the game, and you have the butterflies and the pounding heart."

And to me, yeah, you could say that you're nervous, but we could also say that you're excited. And so then even whenever we were talking to him, instead of, "You nervous about the game?" like, "Are you excited about the game?" And we decided, let's talk to him in that way and frame his feelings in that way for him. And yeah, I mean, it really has been a world of difference in how he's showing up, his demeanor beforehand. So, it is really cool.

And I do think that that's something that I love to be able to give, especially I have three boys, and I think there's not a lot of feelings talk all the time. And definitely this mindset work isn't something that we teach kids growing up, but I'm so grateful that I know it and can in a way help them start to see those things for themselves and change the way that they talk to themselves, they see situations so that hopefully in the future they can go forward and just benefit from that as they grow up. But I love that visual of planting Sarah in a small pot versus out in the forest. So good.

Tonya Leigh:

But I think about how we do that to ourselves. And I think the way we do it is we look around at what has been, and that becomes our expectation of ourselves. So we can't outgrow what has been, and then we speak from that level. We look at it and the words we use mirror where we are right now. And one of the classes is in the membership and it's a really powerful class. I don't know if you've looked at it, but it's speaking from your future. How would your future self speak about this? What would your future self tell you right now that will help you meet her in the future? And that all comes down to a collection of the words that we use or against ourselves. And so often I think we subconsciously speak against ourselves. I don't think we mean to.

Jamie Palko:

No.

Tonya Leigh:

We just do it by default. We just keep repeating the same words over and over and over. I think one of the most over... Well, let me ask you, what do you think one of the most overused words for women are?

Jamie Palko:

I come back to, should, right? I come back to, should. And that to me feels like it feels stifling. Or, have to. Those things. Like, "I have to maintain my weight or I have to have a sparkling house," or those kinds of things. That to me feels like it really prevents me from going out and expanding and seeing what's possible for myself. And I love, I don't know if you and Laura both say it, but, "Stop shouldn't-ing all over yourself." For sure. So, that would be my pick. What about, what do you think?

Tonya Leigh:

That's so good. I was going to say, it's a word I hear a lot and I've often used it in the past, and I just stopped saying it, is overwhelmed. "I'm overwhelmed," overwhelmed, overwhelmed. And have you all noticed, the more we tell ourselves we're overwhelmed, the more overwhelm we experience. You cannot take enough action to get you out of a state of overwhelm.

Jamie Palko:

Right. Well, I think what's interesting too is because, and you talk about this a lot, is you're looking for that evidence then. And that's what you'll see, right? When you tell yourself, "I'm overwhelmed. I'm so busy." You're like, "Oh, well, I have to run my kids here. Or I have three meetings." And then you're finding that evidence. Can you tell yourself, "I'm working on work-life balance."? And then you'll find those examples of where you're doing that. "I get to go and take a walk and think about what's going to be needed from me for this particular project." So yeah, I think that it really, because it sort of laser beams you to finding those pieces of evidence of that thing that you're telling yourself all the time in your life, for sure.

Tonya Leigh:

Yeah. It's the reticular activating system.

Jamie Palko:

Yes.

Tonya Leigh:

It's doing its job all day, every day. Or if we want to get spiritual, I guess you could say, it's like Rumi, "What you seek is seeking you."

Jamie Palko:

Yeah.

Tonya Leigh:

And unfortunately, a lot of times we're subconsciously seeking the very things we don't want with those two words, like, "I am," I am overwhelmed. It's changing, even going back to the example of, "I have so much to do," that creates a lot of overwhelm, versus, "I have things to do." That feels a little more positive. And therefore when I'm in that place, I can think more clearly, I feel like I am a little bit more productive, and then I start spinning in a different direction, in a more positive direction, all because of words. It's all a collection of words.

Jamie Palko:

Yeah. I even think, have to, "I have to."

Tonya Leigh:

Yeah.

Jamie Palko:

And, get to. I get to go and pick up my son from football. Something he loves doing. It keeps him active, all those things. It makes you look for those different aspects of it. And it feels different to me.

Tonya Leigh:

Well, it feels more, one, it makes you feel like you're a prisoner to your own life.

Jamie Palko:

Yeah.

Tonya Leigh:

Like, "I have to do this." Do you? Is someone holding a gun to your head, telling you to go pick up your boys?

Jamie Palko:

No.

Tonya Leigh:

The reality is you're choosing to do it.

Jamie Palko:

Yeah.

Tonya Leigh:

And one, I feel, empowers you and the other one disempowers you. It's like if you're going to do something, choose to do it. Because you're choosing to do it anyway.

Jamie Palko:

Yeah.

Tonya Leigh:

So, with your words and your feelings.

Jamie Palko:

Absolutely. And I think it does, it puts you in a state of more gratitude. I've heard you talk about this when you were washing the dishes and you're like, "I have dishes. I have food. I have running water. I have all those things. I have to do the dishes." I'm side-eyeing my husband who's watching football or whatever, instead of I am so grateful. This is not something that everyone has, for sure. I'm still side-eyeing him, I'm sure at some point.

Tonya Leigh:

Totally. So is most of women in the world. Sit up and help. So, I was thinking about today's episode and I really wanted to give the listeners something that they can think about, something that they can use in order to begin to elevate the power of the words that they use. And I thought it would be really fun for us to have them think about their lives as if they are a brand, which we all are, by the way. We all are a personal brand, a collection of values that we hold, the way that we see the world. But sometimes you may be unhappy with your brand because you didn't create it on purpose. It's something that just sort of happened. You're like, "Oh, I guess this is who I am."

But one of the things that we just recently did is that we recreated the entire School of Self-Image brand guide. And part of that is we have a whole, it's two or three pages of copy, the words that we use, the tone that we want, the tone of the company, I guess you would say. And I thought it would be fun for us to actually have the listeners to think about creating a brand copy guide for themselves. What are your thoughts about that?

Jamie Palko:

Yeah, I think that is so cool because I know how helpful it is for me. In my lay life I don't speak in the same way as I would when I'm in SOSI mode or in School of Self-Image mode. So, it's so helpful to me. I think it would be so fun and it would be so interesting to explore what would be your tone of voice. That's something that we talk about. What would be some phrases that your brand would? What's your tagline? What would your tagline be? How fun is that? And I think writing it down too, it really solidifies that and makes a difference. So, I think this is a super fun idea and I love it.

Tonya Leigh:

Well, it's really interesting because you helped create the guide. The whole team got together, we answered a lot of questions, but you just said something that was really interesting. You're like, "This isn't me outside of work," but when you come into the School of Self-Image, it's like you take that on.

Jamie Palko:

Yeah.

Tonya Leigh:

I think that's really powerful because a lot of women are going to be saying, "But this isn't who I am." But you came in and you practiced it, where now I don't have to hardly ever give you feedback. You get it. You're living it, you're feeling it, you're in it. And I think that's what it's like to change your tone, to change the words that you use. You repeat it over and over and over, and eventually you're like, "Oh, maybe you're just thinking like SOSI when you're with your husband doing the dishes." Who knows?

Jamie Palko:

Sure. Yeah. No, I think that's so interesting because I do, it did take a while. I mean, when we first started working here, there were a lot of times where you and I were having a lot of back and forth conversation, and it was like that awkward in between. I was trying to figure out how to write and speak in a way that was aligned with the brand, and it didn't feel natural, and it was obvious. So, I think that's an important caveat when you're thinking about like, "Okay, let me create a brand guide." Maybe if you're wanting to change where you are, it's not going to feel the greatest right at the beginning. You're not going to be like, "This is seamless. This is me. It's easy." It will feel a little bit strange maybe, and that's okay. Nothing is-

Tonya Leigh:

Oh, and people will have things to say about it.

Jamie Palko:

Oh, for sure.

Tonya Leigh:

People will have things to say. I think that's a really important point too. Like, "That's not who you are. That doesn't sound like something you would say." But eventually, over time, they're like, "Oh, this is you. This is what you're doing now." That's so good. This is a fun exercise. What would you say, in your life right now, if we were to read your brand guide, what would you say the tone, three words, the tone of your copy to yourself would be?

Jamie Palko:

I have gone through and done a lot of work on figuring out what my values are, and authenticity is so important to me. So, it would definitely be authenticity. It's not like I don't sugarcoat things, but I don't ever want anyone who's speaking to me to feel like I think I'm better than them. So, authenticity is one of them, for sure. Balance is another thing, although I was listening to, I think Laura was doing a coaching call the other day and she was talking about how harmony feels a little bit better, so I might upgrade that. Did you ask for three things?

Tonya Leigh:

I did. So we have authenticity, balance...

Jamie Palko:

And trustworthiness. I am not out here trying to fool people, trick people. I'm out here trying to be as authentic as possible. I want people to know that they absolutely can trust me, and I'm just trying to create that elusive... I shouldn't use that word. I'm trying to create that balance in my life, that harmony in my life, and in a way that's as authentic as possible.

Tonya Leigh:

Yeah. Yeah. And so it's really interesting having those three words in front of you will then determine how you speak to yourself and how you speak to others. There's an intentionality that comes. Part of a brand guide as well, you said it earlier, are, what are the things that you want to say and be known for? What are the statements that when we are around you, it's like, "Oh, we always know Jamie's going to tell us we can do it." Or mine is, "There is no hurry." Right?

Jamie Palko:

Yeah.

Tonya Leigh:

Come up with your phrases.

Jamie Palko:

Oh geez, I might need your support here.

Tonya Leigh:

Well, you don't have to do it right now. It's just something for us all to think about. What do you want to say to yourself all of the time? What are the things that you want to say to other people and really become known for? I think that's a really interesting one. And then the opposite of that is what are the things that you rarely or never want to say?

Jamie Palko:

Yeah, it's so interesting because I think that that is something we spent a lot of time on that when we were going through the brand guide. And it's just funny how you have a five minute in depth heart-to-heart, people are passionate about conversation about a single word. We don't say X. So, I think those are really interesting things to think about. I feel like I need to spend some time doing the brand guide project or trying that out for my own life because I think about how helpful that would be, how supportive that would feel for me. And in telling myself how I want to show up every day, it really feels like it would be so supportive. So, I love this idea that you came up with. I think that I'm hopeful that listeners will find that helpful and fun as well to really dig into that.

Tonya Leigh:

Yeah, because I was thinking about this. I'm like, "We do it for companies. We do it for brands." Why? Because there's an intentionality. And to me, I think a beautiful life is about being intentional and we can do it for ourselves as well. I want to go through this for myself. I know one of the words that I don't ever want to say is overwhelmed. That just never leads to a productive outcome. Never. I never want to say that word. So, I find myself wanting to use that word, and it forces me to come up with a different word. I'm like, "Nope, we don't say that around here. We say, 'My life is full right now. I have things to do right now.'" But for me to identify as an overwhelmed woman has never, ever led to me being more productive, happier, feeling more calm, more at peace. And so that's one word, as an example, that just doesn't belong in my brand guide. It just doesn't belong.

Jamie Palko:

Yeah. I do notice myself saying a lot when people, "How's it going?" And I'm like, "Living the dream." That's my go-to phrase. And I think about not only how it's the tone, really, my sarcastic tone, how that makes me feel, but I think about if my kiddos are around, how does that make them maybe feel? Like I'm being sarcastic about enjoying my life? But it's sort of just a default for me, because I can be sarcastic at times. So, that's something that I definitely would like to put in the, "This is what I'll no longer say and no longer that will be my default answer." I am practicing no longer saying that. So, I think I have to come up with an alternative for that.

Tonya Leigh:

I like, "Living the dream."

Jamie Palko:

Yeah. But see, it's your tone.

Tonya Leigh:

But I guess it's the energy behind it, right?

Jamie Palko:

Yeah, absolutely.

Tonya Leigh:

It's always the energy. If it's of sarcasm, that's very different versus the conviction of, "I'm living the dream." Well, that's so, so interesting. And when everybody's thinking about their tone, when you're writing copy, there's all different types of tones. There's empowered, there's confident, there's feminine, there's sophisticated, there's down to earth. Think about the tone that you want to be known for and how you communicate to yourself more importantly, but also to other people. And you can begin to train yourself in that certain tone. And I don't know, there's something about it. I just love the intentionality and knowing that we get to decide on the words that we use. We get to tell our brain how to think and the words to use. And I think that is one of the most empowering thoughts because our words really are creating our lives. Don't you agree?

Jamie Palko:

Oh, absolutely. I think it's, until you really stop to think about it, you don't realize that there is that connection. And then when you do, it's sort of mind-blowing. It's back to the energy. It's back to how you're creating evidence, how it helps you show up in your life in a way that you want it to. And you can really just make those small adjustments. Like, "So many things," "I have so many things to do." It's just getting rid of those two words.

Tonya Leigh:

Or even, I work a lot, me and Laura both with weight loss clients, and, "I am so overweight," versus, "I'm overweight." Feels a little bit better. We don't have to put so in there. We don't have to intensify the word overweight. And then we just use a thought ladder, which is one of the tools that we teach in the School of Self-Image. But everybody pay attention to your words. Your words are creating your life, and they're very, very powerful. So, thank you Jamie for coming on the podcast. This was so fun. I'm so glad everybody gets to meet our amazing copywriter who we love here at the School of Self-Image.

Jamie Palko:

Oh, thank you so much. Thank you for having me, and it was lovely to have this time talking to you and introducing myself to the world.

Tonya Leigh:

Yes, thank you so much. Take care everybody. I'll see you on the next episode. Cheers.